Brand Equity Based Online Reputation Management
Rating, ranking, and scrutinizing has made consumers much more critical of companies and their brands. Negative critiques are inherently interesting and share-able and leap from social sites into the arms of journalists and the mainstream press where they cause a lot of damage to your brand. Moreover, among Indians and world wide there is a decline in trust on traditional media for purchase. In India, there is a 21% decline in confidence on TV advertising for purchase in India.
We help manage your online reputation by constantly monitoring the web for conversations that matter and by regularly engaging with netizens. This is strategically oriented towards building your digital brand equity.
Social media research and analytics
Netnography is the branch of ethnography that analyses the free behaviour of individuals on the Internet that uses online marketing research techniques to provide useful insights. As a method, “netnography” can be faster, simpler, and less expensive than ethnography, and more naturalistic and unobtrusive than focus groups or interviews.
Netnography when combined with data crawling on the web using text analytics, entity extraction gives a broader understanding of social media landscape on a particular topic. Read More